highs, lows...

    6 Jan 2009

    HBO Is Hiding Little About “Big Love’ The theme of the “Big Love” campaign is secrets. HBO, which likes to include splashy elements and stunts in its campaigns, is installing street-level billboards this week that include dozens of audio jacks. People passing by can plug their headphones into each jack to hear a recording of a different secret about people pictured on the billboard. - The New York Times via Lauren Farmer

    HBO Is Hiding Little About “Big Love’

    The theme of the “Big Love” campaign is secrets. HBO, which likes to include splashy elements and stunts in its campaigns, is installing street-level billboards this week that include dozens of audio jacks. People passing by can plug their headphones into each jack to hear a recording of a different secret about people pictured on the billboard.

    - The New York Times via Lauren Farmer

    Reblogged: lfarm

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    1. lindsaysue reblogged this from lfarm
    2. itsonlylife reblogged this from highlow and added:
      I don’t watch Big Love, but that’s brilliant marketing.
    3. restlessruminations reblogged this from lfarm and added:
      Lately there have been...Big Love ads popping up all over LA… I LOVE
    4. typeset reblogged this from lfarm and added:
      Yuck - you don’t know who’s been using...headphone jack… And you’re going
    5. misskris reblogged this from lfarm
    6. highlow reblogged this from lfarm
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    8. lfarm posted this